Consulting Services
DIGITAL STRATEGY
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We’ll define priorities and create a project roadmap across digital marketing, web experience, site performance, and technology initiatives to increase sales, leads, or donations.
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We’ll define audience personas and evaluate thematic and field-level website user experience to identify pain points and opportunities to better meet user needs.
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We’ll harness data, design, and technology to identify user painpoints and construct solutions to improve conversion rates for increased engagement, sales, donations, leads, sign-ups, and referrals.
Elevate online experiences for better conversion, retention, and reach powered by data, design, and technology.
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I’ve lead enterprise digital optimization efforts that have generated millions in conversion value for brands of all shapes across commerce, tech, finance, hospitality, health, and more.
TALENT MANAGEMENT
Strategically scale with intentional hires, smart contracting, lucrative partnerships, and everyone operating in their sweet spot.
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We’ll assess internal capabilities and craft a plan for putting talent in their sweet spot and scaling project teams with in-house, contract, and partner resources.
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We’ll define roles, recruit talent, hire prospects, and activate team and leadership roles across digital roles in UX, Design, Analytics, Engineering, Research, Project & Program Management, Marketing, and more.
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We’ll identify needs, vet, and secure partnerships with agencies, and freelancer that maximize results on limited resources.
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I’ve personally hired 50+ employees, established dozens of contractor, tech, and agency relationships, and navigated multiple re-orgs through growth.
WORKSTREAM
ACTIVATION
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We’ll create a matrix of current and planned initiatives to assign priority for maximum ROI, considering resources, timelines, cost, blockers, competition, and effort.
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We’ll define scope, set strategy, assign teams, secure timelines, and empower leaders to execute key initiatives.
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We’ll conduct off-sites to come up with big ideas, understand collaboration styles, and set vision.
Bring projects to life with clear objectives, activated leaders, unified team, and a sustainable approach.
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I’ve constructed teams to deliver complex 7-figure projects, lived the steps of “building the plane while flying it,” and crafted intimate to large gatherings with lasting impact.
FOUNDER
SUPPORT
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Your idea is good. You just need some firepower to get going. I’ll come alongside and dive into the trenches with you and show you some shortcuts to create momentum.
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Your idea was good (and still is). But you're getting stuck in tasks like payroll, blog writing, and coordinating your growing team. Let's change that. Lets’s get that big brain back where it makes the most impact.
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Burnout is real. You're probably taking on too much. Taking a step back to strategize on empowering and activating others in the organization can provide valuable breathing room. Plus, founder planning spa days are totally a tax write-off.
Pioneer confidently with vision validation, organizational strategy, founder allyship.
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I’ve been there.
Got over the starting hump. ✔
Re-orged back to my sweet spot. ✔
Beat Burnout. ✔
Engagement Structures:
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Project
We’ll define and set a fixed-fee engagement to tackle a specific challenge, like auditing your site to find lost revenue or helping you find and hire the perfect Tech Director for your growing org.
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Advisory
We’ll set a regular cadence to meet and collaborate on key aspects of the business where you need extra firepower and support, defining key initiatives to delegate or execute.
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Fractured Leadership
If you need ongoing organizational team leadership support, we’ll collaborate to craft a fractured leadership role to own and drive success on an interim or long-term basis.
Easy starting points to generate momentum.
Lost Revenue Audit:
Find quick wins to improve your web performance through a data and design assessment that will drive immediate revenue, leads, or donations improvement while simultaneously delivering a better user experience. This is a no-brainer in terms of ROI.
Strategic Hiring Plan:
Good culture starts with good hires. But hiring for complex tech, creative, and leadership roles can be tricky. I'll dive into the trenches with you to help tailor the role you need to match your organization and ensure the right resource joins your team.
Big Impact Assessment:
I'll help you plan your next move by getting to know your business through an initiative review and prioritization assessment. Then, I'll recommend the right solutions and plan of attack to bring the best return on investment.
THE AGENCY BACKSTORY
Co-owner, Chief Operating Officer at Roboboogie
For the past decade, I've been dedicated to shaping the direction of Roboboogie; transforming a boutique creative studio into a vibrant design and tech agency that caters to enterprise and high-profile brands.
Roboboogie focuses on increasing online revenue, leads, and donations through more effective designs informed by analytics, experimentation, and research.
Highlights: award-winning results, 25X revenue growth, 20X team size growth, industry-leading client retention and employee advancement rates.
As of January 2024, I have transitioned out from my role as Chief Operating Officer, with a new focus on allying with growing organizations and innovative leaders to amplify their digital success.
